Real Estate Broker, RENE

Steps In Selling A Home

Selling your home can be particularly daunting, especially if you've never done it before.  Strangers will come into your home and criticize a place that is more than 4 walls and a roof to you, and then, to top it all off, they will offer less money than you think your home is worth.  The goal is to step back and start thinking of yourself as a businessperson and a home seller rather than as the home's owner.  By looking at the transaction from a purely financial perspective, you'll distance yourself from the emotional aspects of selling the property that you've created many memories in.
  • Choose your Realtor® carefully.  A good Realtor® will help you to set a fair and competitive selling price for your home that will increase your odds of a quick sale.  Find an Realtor® who is a neighborhood specialist, has successfully sold in your area and with whom you will work well. 
  • Before you list your property, your Realtor® will educate you about the recent sales of comparable properties so you can understand the current state of the market and the value of your home.
  • Timing is important, so discuss with your agent the optimal timing for you personally as well as that of the buyer. 
  • Consult with your accountant and attorney before listing your home to understand the financial and legal implications of the sale.
  • Prepare your home for selling, fresh paint, clean surfaces and minor renovations can make a huge difference.  Ask your Realtor® for help staging or information on how to hire a professional stager.
Identify Your Team
Before you do anything take some time to identify your team. The tone of your home sale process will be set by the team you put in place. Choose a Realtor® and attorney that you feel will be responsive to your needs and offer the best possible advice and guidance.
Learning Your Homes True Value
Nothing is more important than setting the right asking price for your home, which is why working with a Realtor® you trust is important. Many home buyers are tempted to choose the Realtor® that offers the highest pricing recommendation. When I price a home, I present all the factors I took into consideration, by running a CMA (comparative market analysis) so that my clients truly understand the science behind my recommendation.
Do Your Homework
Once you have selected your home sale team and settled on a price, your Realtor® should share strategies of ways to present your home. I have my clients fill out a thorough Ready To Sell survey and Property Information sheet in order for me to present their home in the best possible light. Next you'll be advised to declutter, stage; my stager has years of experience making slight tweaks that make all the difference, paint, repair and deep clean in order to get your home camera ready for my professional photographers.
Formulate A Strategy
A quick, profitable sale is seldom a matter of luck. Far more often, it's a result of a sound marketing plan that makes the most of all the tools a Realtor® has at their disposal. With the strong @properties brand behind me, I develop a custom marketing strategy for every listing depending on who we are trying to target.
List The Property
From here things move quickly and exposure is everything. I offer full print and digital capabilities through an exhaustive catalog of online, mass media and grassroots marketing initiatives that's associated with the @properties superior marketing brand. More exposure means more page views, more phone calls, more showing requests, and ultimately a faster, more lucrative sale.
Negotiate Offers
Any smart buyer will negotiate and if you want to complete the sale, you'll have to play the game. Negotiations are based off of three principles: knowledge, experience and perception.  As a certified Real Estate Negotiation Expert, I will get you the best terms, for the highest price, in the least amount of time.
Finalize The Contract 
Congratulations I am so happy for you!  Once the offer is accepted, the contract will be sent to your attorney so the attorney review and inspection period (A/I) can officially begin in order to finalize the contract (which usually takes between 5-10 days).  After successfully negotiating any inspection repairs or credits and the attorneys were able to come to an agreement on any contract changes, the A/I period officially closes.  Now we wait patiently for the buyer's loan to get approved and focus on the last remaining items to get prepared for closing.
Prepare To Move
Now that the A/I has ended and the appraisal has been sorted it's safe to schedule your movers and get packing. Whether you are moving out of state or down the street, your home must be empty and broom swept clean in time for the final walk through with the buyers. You're almost at the finish line!
I would love to be a real estate resource for you, if you have any comments or questions, please feel free to fill out the form below.